YouTube, understand the importance of helping artists find ways to build deeper connections with their fans — the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, YouTube want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.
YouTube have been experimenting with ways to offer a ticketing experience to fans and have announced their first ticketing partnership with Ticketmaster. Starting today, they will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist’s official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.
YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means they can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.
YouTube will be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of their ongoing commitment to support artists, they’ll continue to find additional ways to make meaningful fan and artist connections.
Article from youtube.googleblog.com