Africa is a focal point for the global music industry right now – with Universal Music Group, for one, recently announcing catalog acquisitions in the region and operational expansion into markets such as the Ivory Coast and Nigeria.
Today (August 23), Jay-Z’s streaming service TIDAL has announced it’s getting in on the action.
The Spotify rival has partnered with a local telco in Uganda, MTN, to offer customers a variety of options for a data-inclusive TIDAL memberships as part of their mobile plan.
The partnership is, according to TIDAL, also set to be rolled out in other MTN operations across Africa.
