“In the future everyone will be famous for fifteen minutes.” – Andy Warhol
Hip Hop is the biggest selling music in the universe, and Urban music in the UK is topping the charts like never before. Thanks to the tenacity of the underground pioneers and the opportunities technology has provided, for the first time in music history we have what can be described as a level playing field.
Similar to the Gold Rush, when anyone could go to the West Coast of America to claim their fortune, new artists are sticking their flags in the ground and claiming ownership. The Gold Rush doesn’t look set to stop anytime soon with comedians, creators, and popular Instagramers proving that they have just as much saleability as long established artists. What a time to be alive!
Let’s take the modern day gold rush analogy one step further. People immigrated to the USA and travelled west with high hopes of striking gold. Some, on seeing that gold wasnt always easy to find, sold pans and shovels. Whilst panning for gold many found that they were not suitably dressed. Enter Levi Strauss. Levi Strauss was approached by Jacob Davis with a concept for workwear. Their use of denim with copper rivets made durable trousers strong enough to withstand many hours of panning in rough conditions. The fashion item known as blue jeans was born.
Everyone seems to be getting in on the act, and services like YouTube and Spotify provide artists with valuable data to leverage their position even further. This information coupled with low barriers to entry are providing unimaginable opportunities for artists and sharp eyed entrepreneurs who can foresee the many ways in which the music industry is evolving.
What makes the music industry so appealing in 2018?
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