TEN for TEN with Deb McKoy – Creative Industries

Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.

10) If you had to make an elevator pitch to your hero, how would you sum up your work in 30 seconds?

I inspire people to see their own greatness.

9) How did you get into this industry?

I put out a call to Music Producers via a voice ad in the Loot newspaper and was contacted by a number of Producers. I worked hard from that point onwards writing, recording, and networking.

8) We have built you a time machine (you are welcome!) What advice would you give to your teenage self?

There is only abundance, scarcity is an illusion. There is more than enough for everyone so find and own what’s yours.

7) What’s it like to be backstage and behind-the-scenes of the music industry

Being backstage at a concert can spoil you to the point that you may never want to be in the crowd ever again. It’s fast paced, fun, and exciting with lots of people milling around and loads going on.

Being behind the scenes in the industry is in many ways the same. You get to see the puppet strings which can sometimes take the ‘show’ out of showbiz. The great part is getting to know people on a human level and remembering that we have the same emotions no matter how much attention we may receive at any particular time in our career. It keeps you grounded.

6) How does a manager communicate with larger companies that could potentially gain capital?

It’s never just about acquiring capital. Firstly, a manager needs to create buzz so that by the time she approaches a larger company they are already aware of the artist. You would initially locate the press contact at the company, which can be easily searched online, with a clear objective on how the company will benefit from working with you. The press contact will then direct you to the relevant person. Payment for your work will be based on the available budget and the value of the service you provide.

5) How do you make your voice known?

Be clear in what you want to say and who you want to say it to. Then keep repeating yourself until you get heard by aligning with the conversations people are already having.

4) What are three key skills you need to excel in this industry?

Self belief, patience, and persistence.

3) What is the difference between the mindset of a millionaire and your average professional?

The mindset of a millionaire means they will creates opportunities for themself and others with no fear of pushing boundaries. An average professional may do the opposite and seek out opportunities already created by others in a bid to find security and maintain the status quo.

2) What does a manager do day to day and what do you love about it?

My role is to create a strategy for success for the people I represent. This can include reviewing our current position, making and reviewing plans, researching who best aligns with these plans, and creating win-win opportunities for the partners we reach out to.

I’m a creative at heart so I really love coming up with new ideas.

1)What’s something you can’t go without in the morning?

I cannot go without meditating in the morning. It clears my mind and helps to keep me focused throughout the day. People have different methods for reaching the same goal, but I believe it’s important to get into a positive frame of mind in the morning to start your day in the right mood.

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Source www.gsmlondon.ac.uk/blog

Deb McKoy