Build A Community [Artist Branding Tip]
Communicate with your audience and feed your evangelists.
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Create A Digital Profile [Artist Branding Tip]
Establish your presence on social media and make a noise online.
Follow Your Vision [Artist Branding Tip]
Make music that comes from you. Be your own artist!
Jay Z [Artist Branding Quote]
"My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment." ~ Jay Z
Disney Taught Me [Branding Tip]
Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. It is the largest media conglomerate in the world in terms of revenue. The Walt Disney Company continues to build branded franchises across a range of… Continue Reading
Google Taught Me [Branding Tip]
Anyone with access to the internet is aware of the Google brand. Google's portfolio is made up of various brands, YouTube, Android, and Motorola Mobility. The company is making evolutionary changes to search, Android, and Gmail which continue to keep the… Continue Reading
Coca Cola Taught Me [Branding Tip]
Coca Cola made brand publishing a part of its identity by transforming its main site into a digital magazine – a place to showcase brand values through lifestyle content. “Leadership refuses to call it a corporate website anymore,” said Jay Moye,… Continue Reading