You can have the greatest product in the world, but if nobody knows it’s there it’s as good as non-existent. On the flipside the industry is full of examples of mediocre products that fly off the shelf. The difference,… Continue Reading
Change is the only certain thing in life. When we have control over a situation it can be exciting and motivating. However, when a sudden change brings our idea of normality crashing down it can be hard to recover from.… Continue Reading
Every industry is made up of a mix of visionaries, salespeople, and researchers. Huge industries are born from ideas so simple they make us kick ourselves wishing we’d thought of them. These can be ideas we’ve had ourselves, even discussed,… Continue Reading
Labels are attracted to artists who have a buzz. Talent is great, but your buzz is what garners real interest. Having a distinguishing artist brand and demonstrating that your music can sell places you in the strongest possible position.… Continue Reading
Feedback from a trusted source is vital before becoming too invested in a project. Close friends and family will always love whatever you do, but it’s important to find someone who is not emotionally invested, who you feel safe… Continue Reading
Ambitious minded people want it all, and they want it all now. Internet sensations and people from reality shows seem to catapult into rockstardom overnight, so is there any reason why we shouldn’t expect the same for ourselves? The difference… Continue Reading
Spotify, Apple Music, and other streaming platforms have changed the way people listen to music. In the process, the way artists and new songs are discovered has changed too. Historically radio stations held the monopoly on what was heard, and… Continue Reading
Every experience brings with it the most valuable lesson. What you learn from your experiences shapes your personality and the way you do things. The beliefs you have about yourself are your operating system and are constantly running in the… Continue Reading
What is your definition of success? Is it material possessions, accolades, or an important title? Success has a different meaning for each person. But what does that look like for you? However you go about measuring success, what you aspire… Continue Reading
In the lyrics to ‘Cold’ Stormzy boldly declares “#Merky the label and I’m coming like Darcus”. But who is Darcus, and why would Stormzy compare himself to someone most fans have never heard of? Darcus Beese OBE, President of… Continue Reading