Branding is a somewhat overused term in marketing these days. But if you replace the word ‘brand’ with ‘reputation’ it means to communicate your values clearly and consistently in everything you do. “Simplicity is the ultimate sophistication.”Leonardo da Vinci Simplicity… Continue Reading
May Artist Tips – Advice for serious artists “Repetition is the mother of all skill.” Repetition, repetition, repetition! That’s the hook. Whether it’s a catchy eight bar chorus, a unique look,… Continue Reading
Last time on The Ten Laws of Indie Success… …We discussed The Law of Indie Success #9 Keep Financial Records. And questioned if 50 Cent could have avoided bankruptcy by living within his means. This week we see how Jay Z studied… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #8 Get Legal Advice. We discussed how Lil Wayne could have analysed aspects of his record deal with Cash Money Records a little more closely. This… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #7 Build A Strong Team. We paid close attention to Kanye West’s vision when constructing the DONDA creative team by select highly experienced team members… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #6 Study The Industry. We uncovered how Joey Clipstar created a unique music brand by analysing the industry and owning an unrivalled position. This… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #5 Customer Experience. We witness how Nicki Minaj makes her fans feel important by including them in exciting unforgettable experiences. This week we… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #4 Engage Your Audience. We saw how Stormzy established an engaging relationship with his fans which ultimately lead to him making UK chart… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #3 Take Risks. We looked at how Sean ‘Diddy’ Combs created his own niche, remained flexible throughout his career, and took calculated risks to… Continue Reading
Last time on The Ten Laws of Indie Success… …We covered The Law of Indie Success #2 Invest In Yourself. We looked at how Wiz Khalifa harnessed his self-belief early on in his career and invested in his craft.… Continue Reading