We all subconsciously know what our brand is, but understanding your brand is what makes the difference. Your brand is defined as the name, term, design, symbol or any feature that identifies you. It is what other people say you… Continue Reading
"Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else." ~ Wally Olins, Father… Continue Reading
Don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?' ~ Janine Sumner Keogh, Vice President at Mondelēz Canada
“I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Don't look at what your competition is doing – if you emulate the leader in your industry, you… Continue Reading
"Let excellence be your brand… When you are excellent, you become unforgettable. Doing the right thing, even when nobody knows you're doing the right thing will always bring the right thing to you." ~ Oprah Winfrey
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson, CEO Virgin
"It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast." ~ Donatella Versace
After only one semester at Reed College, Steve Jobs decided it wasn't for him. Jobs then convinced long time friend Steve Wozniak to start a company with him. On April 1st 1976, Apple Computer was born. In September 1985 Steve… Continue Reading
The Louis Vuitton monogram design has become synonymous with accessible luxury. LV maintains its global position by offering luxury and exclusivity. The brand recorded outstanding results because of its ability to move into a more high-end segment of the luxury… Continue Reading