Major recording artists have the following of a small country and more influence than most politicians, but how do they use this to their advantage?

20 years ago the only requirement for an artist was to make great music, whereas today artistic expression includes being good at the business and social side of things too. Being creative involves more than just making music. You might be familiar with the 3 P’s of practise, performance, and passion, but did you know there are an additional 3 P’s that are equally if not more important?

Read on…

An artist can be driven by their passion for music, a passion for fame, or a passion for money. It can be very easy for an ambitious artist to become preoccupied with money, and that’s absolutely fine as nothing happens in business until someone buys something. But before you sell anything know your worth – if people don’t see your value it doesn’t mean that you’re not valuable. Money is earned when you add value to a situation, but how can you share your value?


Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand. 

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Deb McKoy