It’s that ‘next year’s my year’ time of year again. The season of parties, banter, and epic plans for the new year. But as 2018 draws near how do we avoid our resolutions feeling like a sacrice?

Being in any industry has it’s ups and downs, but 2017 will definitely be remembered as a vibrant year for UK urban music and the many creative individuals in and around it. How the success of the culture continues to be built on will be determined by how big that reason is for each person involved. Why? Because the ‘why’ is always more important than the ‘how’. Your ‘why’ is your deepest motivation. It’s the reason you continue to do something even when the odds are against you.

Grime is now an internationally recognised genre of music, but it wasn’t always that way. It was kept going by the passion of everyone involved. The sense of purpose felt by every MC, DJ, Producer, Promoter, Journalist, the list goes on. Each with a very different motivating factor but the drive to keep the scene going. The movement was created and fuelled by a big ‘why’, born from the limitations imposed by established outlets who would not give the very raw underground style of music the freedom it deserved. Undeterred the young Grime pioneers engineered their own industry.

Fast forward fifteen years and there’s a whole debate around brands buying out the scene, and artists being willing to sell to the highest bidder, be it to a record label or otherwise. That aside for a moment, if corporate partnership happens to be your personal goal towards success and it’s the reason you stay motivated to continue to expand the culture, no one has the right to dispute your choice. Studies have shown that when we have a strong reason why we want to do something, it compels you to figure out how to get it done.

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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.

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Deb McKoy