Seeding your music across a number of platforms exposes you to a wide audience. As an artist you’ve probably used or considered using a media outlet to promote your music. This decision may have been made after releasing music on your own channel and gaining little or no traction. Even the smallest platforms can have a much larger number of subscribers than a new artist making it an obvious choice when starting out.
Appearing on a popular platform will create awareness around your music and build your reputation. Your social media following will increase and you will attract people to your own outlets to establish your own presence. Platforms enable you to target a specific audience rather than waiting for people to stumble across you on the vast worldwide web, or spamming people online who have no desire to listen to your music. Platforms do the promotion for you.
Every music community has a slightly different audience so when deciding to work in this space brainstorm the many platforms that relate to your music. To gain maximum exposure first you must identify your target audience, the sites they visit, and have a discussion with the site owner about how to get the most out of being featured on the platform.
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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.