Picture yourself in a crowded room. Do you stand out? Everyone gets noticed for very different reasons, but will you be remembered? Standing out is an indication of how you feel about yourself. If you see yourself as unique you will do things in a way people are sure to notice. Your level of believablity makes others catch up with how you see yourself.
It takes more than music for an artist to stand out. The same thing that will get you noticed in a crowded room is the same thing that will get you noticed in a crowded industry, but what is that for you? Fans buy into an artist’s brand – the way you think, the feeling you give them, and what you stand for.
Great artists have great aims and as tempting as it might be at first try not to be so different that people cannot categorise you. Most people cannot relate to what doesn’t fit easily into their playlist. Just be different enough to prick their interest while giving them enough to become curious about what else you have to offer. Every outstanding new artist was once seen as the new so and so, a bit like a new friend might remind you of an old friend, before going on to own a niche and appear super talented commanding great loyalty from fans.
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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.