Every successful artist possesses a skill set that goes beyond their creativity. They have the ability to maintain self belief throughout an often tough journey. Good artists have talent, great artists build on those talents to develop character. Success requires a combination of unique characteristics, but what character traits do successful artists have that we don’t?

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Successful artists are focused. They wake up thinking about music. Music is their life. Their music takes priority and they are not easily distracted. They are self aware and understand what it takes to make it in the music industry. They spend their time making and marketing their music and focusing on their strengths with a clear sense of direction. They are committed and passionate with a willingness to do whatever it takes to drive their music career forward.

Successful artists are entrepreneurial. They see their artistry as a business and take control of making a living from their music. They understand how competitive the music industry can be and learn all aspects of the business to find their niche. They are ambitious and build a network of people around themselves who they can trust. They have integrity and believe in standing for something. They are willing to make sacrifices to acquire the necessary skills to become successful. They are resourceful and believe in turning every ‘no’ they encounter into a ‘yes’.

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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.

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Deb McKoy