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wally olins

Building Trust: Your Brand Is A Promise #IndustryTips

September 4, 2018Deb McKoy

Branding is a somewhat overused term in marketing these days. But if you replace the word ‘brand’ with ‘reputation’ it means to communicate your values clearly and consistently in everything you do. “Simplicity is the ultimate sophistication.”Leonardo da Vinci Simplicity… Continue Reading →

branding, Features, Tips brand, branding, identity, nike, promise, reputation, wally olins

Wally Olins [Branding Quote]

May 27, 2014Deb McKoy

"Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else." ~ Wally Olins, Father… Continue Reading →

Features, Tips branding quote, branding tip, wally olins

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