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content marketing

Content is King: The Penny Jar Effect #IndustryTips

January 3, 2018Deb McKoy

  “Content is king” – Bill Gates Discoverability is the key to succeeding online. The only way to be discovered is to create content. Content is the currency of social media. But before we crown content king let’s take a… Continue Reading →

business, Features, Tips #industrytips, conent creation, content is king, content marketing, The Penny Jar Effect

Marcus Sheridan [Content Marketing Quote]

June 2, 2014Deb McKoy

 "Great content is the best sales tool in the world." ~ Marcus Sheridan, The Sales Lion

Features, Tips content marketing, marcus sheridan, quote

Serve Your Audience

March 27, 2014Deb McKoy

Serving your audience with informative entertaining content is vital for retention and loyalty. How are you serving your audience?

Features, Tips content marketing, marketing

Emotion Drives Connection

March 19, 2014Deb McKoy

A storyline connects with your audience through an account of events presented in a unique way. The character is the ‘person’ within your content who guides viewers through the story, helping them to understand plots and themes. Lighting, filters, the way shots… Continue Reading →

Tips, Watch This! content marketing, storytelling

Tell A Great Story

March 3, 2014Deb McKoy

You can have the greatest idea in the world but if you can't communicate your idea it doesn't matter. "Those who tell the stories rule the world." Native American Proverb Stories make ideas stick. People identify with brands that reflect… Continue Reading →

Tips content creation, content marketing, online marketing

How To Get Noticed Online [Content Is King]

February 26, 2014Deb McKoy

In 1996 Bill Gates gave a speech in which he first made the statement, “Content is King“. He predicted that most of “the real money will be made on the Internet, just as it was in broadcasting.” Gates stated that people… Continue Reading →

Tips bill gates, content is king, content marketing, online marketing

Still Not Getting Online Views?

February 13, 2014Deb McKoy

You made an epic video, uploaded it to YouTube, used all the right keywords but you’re still not getting the views you expected. Find your audience on social media platforms. peppergrain.com/connect

Features, Tips branding, content marketing, media, online, tips

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