Owning It: The Clipboard Theory | #IndustryTips

 

What is that thing some people have when they can walk into a room and immediately command attention?

I recently watched a fascinating interview with Dia Simms in which she spoke about the ‘clipboard theory’. Dia Simms is an American business executive, who is the president of Combs Enterprises working across Ciroc, Aqua Hydrate, and Bad Boy Entertainment.

In the Forbes interview Dia spoke about her experience as a promoter in her 20s. She realised that holding a clipboard whilst at a nightclub made people assume that she was working and would take her more seriously.

 

The concept behind the ‘clipboard theory’ is that by holding a clipboard you naturally take on the persona of a person in charge. The fact is people are inclined to follow orders from someone who shows a level of authority. It’s often said in business that nobody has a clue what they are doing and most are making it up as they go along. This is true for many situations in life, people respond to those who appear to have things under control.

The outer prop of a clipboard can instill confidence in others much like wearing a uniform or having a fancy title. Your view of yourself can also change based on the role you are put in, but why is this?

Read the full article on thelinkup.com

Deb McKoy