A storyline connects with your audience through an account of events presented in a unique way. The character is the ‘person’ within your content who guides viewers through the story, helping them to understand plots and themes.
Lighting, filters, the way shots are panned, and the distance between the subject and the camera further add drama and emotion to your content.
The location in which your story takes place helps to initiate the mood by arousing feelings such as nostalgia, aspiration, or caution in the viewer.
Sound quality is of the utmost importance, allowing viewers to feel the intensity of each scene. Music and sound effects further add to the atmosphere you wish to create.
The pace of your content can be controlled during the shoot or during the edit. Making a scene ignite, subside, and ignite again without losing its energy and intensity.