Disney Taught Me [Branding Tip]

bob Iger quote disney chairman ceo

Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. It is the largest media conglomerate in the world in terms of revenue.

The Walt Disney Company continues to build branded franchises across a range of family entertainment.

The Disney empire has the unique ability to take an idea, develop it through film and television, and then expand into toys, merchandising, theme parks and resorts, DVD sales, and video games.

A buzz was created amongst gamers for the long-anticipated Disney Infinity video game platform with its Toy Story in Space Play Set.

The company has bridged the gap between action figures and gaming to engage a new generation.

As long as Disney can continue to deliver the core ideas that have made it relevant for generations, the company will continue to be one of the world’s most valuable entertainment and media empires.

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Deb McKoy