We’ve all heard the saying, “don’t follow trends, start them”, but trends can often present new opportunities.
A trend represents a narrative around connected events, and can affect a lot of people over a long period. The people who spread trends are connectors who move and are observed in a number of circles.
Using a trend to your advantage can be a way to introduce yourself to an audience, then directing them to who you uniquely are, as opposed to getting stuck in that trend.
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