February Artist Tips – advice for serious artists It Takes 10,000 Hours to Be Great 10,000 hours has become a part of everyday language when talking about people who are great in their field. The idea of becoming a… Continue Reading
January Artist Tips – advice for serious artists As we enter 2017 many of us will have made new year’s resolutions to change or improve ourselves in some way. The ideas in this post are not exclusive to artists so whatever… Continue Reading
Late one evening in March I received a call informing me that Drake was about to use a sample from Kyla – Do You Mind (Crazy Cousinz remix) on the forthcoming single from his much anticipated album ‘Views’. A wave… Continue Reading
1. The first step to monetising Periscope is to stream content that is relevant to what you sell – music, books, merchandise… You can also share relevant ‘how to’ broadcasts, behind the scenes, and live product demos 2. Engage your… Continue Reading
Communicate with your audience and feed your evangelists.
Establish your presence on social media and make a noise online.
Make music that comes from you. Be your own artist!
We all subconsciously know what our brand is, but understanding your brand is what makes the difference. Your brand is defined as the name, term, design, symbol or any feature that identifies you. It is what other people say you… Continue Reading
"Celebrity is the highest form of communication, we are like walking networks or TV shows or brands." ~ Kanye West
"My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment." ~ Jay Z