What’s The Hidden Formula Behind Every Viral Marketing Campaign? #IndustryTips

  You can have the greatest product in the world, but if nobody knows it’s there it’s as good as non-existent. On the flipside the industry is full of examples of mediocre products that fly off the shelf. The difference,… Continue Reading

How Lyor Cohen Built Def Jam, Reinvented Warner, Launched 300 + Reimagined YouTube Music | Blueprint

From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of… Continue Reading

Music Video Director Colin Tilley | The Culture

If you’re talking about music videos, then you’re talking about Colin Tilley. Growing up in the Bay Area, Colin Tilley went from college dropout to an award-winning music video director. Having helmed videos for everyone from Rihanna to Lil B… Continue Reading