What’s The Hidden Formula Behind Every Viral Marketing Campaign? #IndustryTips

  You can have the greatest product in the world, but if nobody knows it’s there it’s as good as non-existent. On the flipside the industry is full of examples of mediocre products that fly off the shelf. The difference,… Continue Reading

How Lyor Cohen Built Def Jam, Reinvented Warner, Launched 300 + Reimagined YouTube Music | Blueprint

From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of… Continue Reading

Music Video Director Colin Tilley | The Culture

If you’re talking about music videos, then you’re talking about Colin Tilley. Growing up in the Bay Area, Colin Tilley went from college dropout to an award-winning music video director. Having helmed videos for everyone from Rihanna to Lil B… Continue Reading

How Will Packer Became Hollywood’s Billion Dollar Man

While Hollywood underestimated Will Packer, the self-taught super producer developed nine No.1 films and pulled in $1 billion at the box office. From his Atlanta estate, he shows Complex how he proved the bankability of people of color and helped… Continue Reading