Darryl ‘DMC’ McDaniels | Find The Superhero Within

Darryl “DMC” McDaniels is one of the most iconic hip-hop artists of all time. One-third of the legendary trio Run DMC, he played a pivotal role in thrusting hip-hop into the mainstream and changing the course of popular music forever.… Continue Reading

How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire

Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to… Continue Reading

How Lyor Cohen Built Def Jam, Reinvented Warner, Launched 300 + Reimagined YouTube Music | Blueprint

From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of… Continue Reading