Universal partners with SparkLabs in search for music start-ups

Universal Music Group’s recently announced music start-up project is ramping up its operations by partnering with leading Asian digital company SparkLabs Group. Universal’s Accelerator Engagement Network, announced in October, will work closely with SparkLabs, which operates incubator programmes in Seoul… Continue Reading

What’s The Hidden Formula Behind Every Viral Marketing Campaign? #IndustryTips

  You can have the greatest product in the world, but if nobody knows it’s there it’s as good as non-existent. On the flipside the industry is full of examples of mediocre products that fly off the shelf. The difference,… Continue Reading