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branding

Building Trust: Your Brand Is A Promise #IndustryTips

September 4, 2018Deb McKoy

Branding is a somewhat overused term in marketing these days. But if you replace the word ‘brand’ with ‘reputation’ it means to communicate your values clearly and consistently in everything you do. “Simplicity is the ultimate sophistication.”Leonardo da Vinci Simplicity… Continue Reading →

branding, Features, Tips brand, branding, identity, nike, promise, reputation, wally olins

Good Looking Out with Karen Civil and Kevin Liles | Complex

May 17, 2018Deb McKoy

In this episode of ‘Good Looking Out,’ aspiring New Jersey rapper Angelo Mota gets one chance to impress one of music’s most powerful executives, 300 Entertainment Co-Founder Kevin Liles. Then, Karen Civil and Kevin break down what it takes to… Continue Reading →

Artist Tips, branding, business, inspiration, Watch This! Angelo mota, complex, Good Looking Out, Karen Civil, kevin liles

Bozoma Saint John: Make Your Brand The Best In the World

November 6, 2017Deb McKoy

Bozoma “Boz” A. Saint John is the Chief Brand Officer at Uber. Until June 2017, she was a marketing executive at Apple Music after joining the company in its acquisition of Beats Music -What were the big challenges you faced… Continue Reading →

branding, business, Interviews apple music, Bozoma Saint John, pepsi, uber

Mathew Knowles – Building A Star | RMC Presents

June 6, 2017Deb McKoy
Artist Tips, branding, business, Tips, Watch This!

Neighbourhood Ep6 | Chuckie Online and Benny Scarrs interview Alex Hoffman on

May 26, 2017Deb McKoy

In episode 6 of Neighbourhood, Chuckie Online and Benny Scarrs interview Global Executive Producer and Head of Music at VICE, Alex Hoffman.

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Keep Them Hooked

May 3, 2017Deb McKoy

May Artist Tips – Advice for serious artists                      “Repetition is the mother of all skill.” Repetition, repetition, repetition! That’s the hook. Whether it’s a catchy eight bar chorus, a unique look,… Continue Reading →

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9 Ways To Build Your Artist Brand #IndustryTips

March 14, 2017Deb McKoy

Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found in what you do, and the… Continue Reading →

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Is Your Music Hitting The Spot? #IndustryTips

February 15, 2017Deb McKoy

You can only attract fans if they know you are there. In a crowded industry it’s probably a good idea to be consistent in maintaining awareness around your music with regular releases and activity. But are these releases hitting the… Continue Reading →

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Coca Cola Taught Me [Branding Tip]

April 16, 2014Deb McKoy

  Coca Cola made brand publishing a part of its identity by transforming its main site into a digital magazine – a place to showcase brand values through lifestyle content.  “Leadership refuses to call it a corporate website anymore,” said Jay Moye,… Continue Reading →

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