Branding is a somewhat overused term in marketing these days. But if you replace the word ‘brand’ with ‘reputation’ it means to communicate your values clearly and consistently in everything you do. “Simplicity is the ultimate sophistication.”Leonardo da Vinci Simplicity… Continue Reading
In this episode of ‘Good Looking Out,’ aspiring New Jersey rapper Angelo Mota gets one chance to impress one of music’s most powerful executives, 300 Entertainment Co-Founder Kevin Liles. Then, Karen Civil and Kevin break down what it takes to… Continue Reading
Bozoma “Boz” A. Saint John is the Chief Brand Officer at Uber. Until June 2017, she was a marketing executive at Apple Music after joining the company in its acquisition of Beats Music -What were the big challenges you faced… Continue Reading
In episode 6 of Neighbourhood, Chuckie Online and Benny Scarrs interview Global Executive Producer and Head of Music at VICE, Alex Hoffman.
May Artist Tips – Advice for serious artists “Repetition is the mother of all skill.” Repetition, repetition, repetition! That’s the hook. Whether it’s a catchy eight bar chorus, a unique look,… Continue Reading
Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found in what you do, and the… Continue Reading
You can only attract fans if they know you are there. In a crowded industry it’s probably a good idea to be consistent in maintaining awareness around your music with regular releases and activity. But are these releases hitting the… Continue Reading
Coca Cola made brand publishing a part of its identity by transforming its main site into a digital magazine – a place to showcase brand values through lifestyle content. “Leadership refuses to call it a corporate website anymore,” said Jay Moye,… Continue Reading