Keep Them Hooked
May Artist Tips – Advice for serious artists “Repetition is the mother of all skill.” Repetition, repetition, repetition! That’s the hook. Whether it’s a catchy eight bar chorus, a unique look,… Continue Reading
branding
9 Ways To Build Your Artist Brand
Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found in what you do, and the… Continue Reading
Is Your Music Hitting The Spot?
You can only attract fans if they know you are there. In a crowded industry it’s probably a good idea to be consistent in maintaining awareness around your music with regular releases and activity. But are these releases hitting the… Continue Reading
Coca Cola Taught Me [Branding Tip]
Coca Cola made brand publishing a part of its identity by transforming its main site into a digital magazine – a place to showcase brand values through lifestyle content. “Leadership refuses to call it a corporate website anymore,” said Jay Moye,… Continue Reading