Boi-1da Lecture | Red Bull Music Academy

Beginning in the mid-2000s, hip-hop producer Boi-1da helped shape and define the sound of a new Toronto thanks to an early partnership with another local up-and-comer, Drake. Playing yin to Noah “40” Shebib’s yang, Boi-1da made his mark with hit songs like “Best I Ever Had,” “Forever” and contributions to a growing roster of rap artists including Eminem, Nicki Minaj, Lil Wayne, Meek Mill, Nas and many more. In the second half of the 2010s, the Toronto-raised native of Jamaica further expanded his reach with the global hits “Work” for Rihanna and “Controlla” for Drake, as well as collaborations with Kendrick Lamar, PARTYNEXTDOOR and Lana Del Rey. In his lecture at the Red Bull Music Academy Bass Camp Montreal 2017, the boy wonder retraced his steps from buying FruityLoops with his mom’s credit card to looking at his Jamaican roots to reimagine dancehall for the streaming generation, and imparted advice on business, sampling and collaborations.

 

TOPICS:

06:07 – FruityLoops and beginnings

16:45 – Drake and the early years

32:50 – Growth as a producer

43:16 – Building up Canadian talent

46:57 – Dancehall resurgence in pop

1:04:10 – The Kingsway Music Library

1:07:58 – Collaborating with bigger artists

MUSIC:

10:44 – G-Unit – “Red Light Green Light” https://www.youtube.com/watch?v=ZFN5O…

11:02 – Drake – “Do What You Do” https://www.youtube.com/watch?v=FMmmi…

21:43 – Drake – “Best I Ever Had” https://www.youtube.com/watch?v=4D9dJ…

28:58 – Drake – “Over” https://www.youtube.com/watch?v=2lTB1…

30:56 – Drake – “Pound Cake” https://www.youtube.com/watch?v=hijJu…

35:39 – Jay Z ft. Rick Ross – “FuckWithMeYouKnowIGotIt” https://www.youtube.com/watch?v=gHNnG…

46:21 – Rihanna – “Work” https://www.youtube.com/watch?v=HL1Uz…,

Drake – “Controlla” https://www.youtube.com/watch?v=76qwp…

50:54 – Richie Stephens – “Sail Away riddim” https://www.youtube.com/watch?v=h1r5W…

54:49 – Kendrick Lamar – “The Blacker The Berry” https://www.youtube.com/watch?v=rMxNY…

57:19 – Partynextdoor – “Only You” https://www.youtube.com/watch?v=PTYC3…

1:03:16 – Rihanna – “Sex With Me” https://www.youtube.com/watch?v=-KpVE…

1:05:38 – Drake – “Zero to 100” https://www.youtube.com/watch?v=I2bBZ…

1:05:51 – Adam Feeney and Chester Hansen – “Vibez” https://www.youtube.com/watch?v=9_Rm2…

Deb McKoy