Your team have a vested interest in what you do. They’re the people you spend time with strategising and executing your plans. Your network however is the group of people beyond your core team. It has been said, “Your network is your net worth”. This holds truth as studies have shown that if you combine the income of the five people you spend most of your time with, and divide that sum by five, the law of averages dictates that this will be your exact income, but your network is never just about money.
Your network is made up of everyone you know and could be described as your total reach. This includes your competitors, suppliers, partners, consumers, and fans, and depending on who introduces you, co-signs you, or collaborates with you, you will receive the reflected glory of how they are perceived. Your vibe attracts your tribe and people will be drawn to you based on your common interests.
The more connected you are within an active network the higher your income will be. Your success creates opportunities not only for yourself, but also for the other people in your network to keep the music industry thriving. And in return a thriving music industry provides success for everyone who is part of it. Narrow down your wider network to people who are going in the same direction as you. You’ll know who they are by listening closely to what they say and by observing what motivates them. Is it money, fame, art, or something else? Great people appreciate, celebrate, and support greatness in others. They show integrity by playing fair and working transparently, and are passionate about elevating the culture.
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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.