Your artist brand is so much more than just your logo or font. It is the emotion around your fashion sense, your sound, and your imagery. It’s a complete experience and can be found in what you do, and the way you do it. It’s your DNA. See nine ways below for building a unique signature for your artist brand.
1. Engage your audience to fully understand what drives them. Fans take action when they feel a connection with you, so, always remember to ask for their involvement. Create a line of communication. Interacting with your audience encourages others to get involved. How well do you know your audience?
2. Own a unique position in the industry. Emphasize your distinguishing features, (who you are, what you do and how you do it). Be the only one who does what you do. What do fans get from you that they cannot find elsewhere?
3. People want to be moved emotionally. Inspire them by sharing your story. Whether they’re turning up or relaxing people want to hear music that speaks to their daily experiences, a lifestyle they can aspire to, or identify with. Do people resonate with the topics in your music?
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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.