Clocks tell us what time it is, but don’t tell us what time itself is. A week consists of 168 hours with an average of 40 hours spent working, 56 hours spent sleeping, and the remaining 72 hours to do whatever you like. How you spend those 72 hours determines your future. But who is in control of your time?
What you spend 40 hours doing each week is what you are defined as, a lawyer, an accountant etc. Serious artists then should spend 40 hours or more each week on their music. Living in a fast paced society demands that everything is done yesterday leaving little quality time to spend with friends, family, or doing what you really love. But how can you find time to pursue your dreams?
Einstein’s theory of relativity explains how time is not fixed and is relative for everyone. Time is a way for two people to agree on something if one of them is moving. For instance, if you are in a fast car nothing feels like it’s moving on the inside but somebody standing outside the car will see its speed. Marketing creates a similar illusion with promotion happening in quick succession making it appear that a lot is happening at once. Online data reveals that it takes 7 seconds to grab a person’s attention, but why is everybody in such a rush?
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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.