Have you ever found yourself watching your favourite artist on stage and dreamt of being there yourself? Maybe you would prefer to be behind the scenes, promoting an artist and making them the next big thing? It’s not as ridiculous as it sounds. Read on…
Decide on your role – Take a close look at your likes and dislikes. What have you always liked and been good at? How would your friends describe you? Your strengths and passions will lead you in a definite direction. Does your heart take you more in the direction of a being a Music Lawyer, A&R, Manager, Promoter, or another role? Picture yourself in that role for the next 20 years. Does that picture excite you?
Find a mentor – A mentor is someone with more knowledge than you in a specialised area. You can meet with a mentor on a regular basis to discuss your aims and any challenges you are facing. A mentor can also be someone you have never met but whose blueprint you follow from books, articles, and interviews. Depending on the role you choose you may need a formal qualification. If this is the case, gain expertise from your lecturers. Ask them for help in building a road map for your career and get started immediately. Decide on your position before you graduate!
Be your job title – Your chosen role should be in an area that fits your personality perfectly. New music platforms are popping up everywhere from tech, to streaming, to live. Clearly understand the importance of your role in the wider industry. Think about how you can be more unique and create a greater demand for what you do. Identify a combination of skills that will make you indispensable. Live up to your title.
Read more in the NXG online magazine here.
Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.