1. Trying to appeal to everyone
Trying to appeal to everyone leads them to making promises they don’t keep. They don’t look like they’re having fun so no one gravitates to them as they come across as boring. Their message is confused and they don’t have a clear consistent brand.
What to do: Think about how to attract a small audience and build on it.
2. Fearing change
They don’t recognise or support new talent. Their huge ego demands that they take all the credit when things go well, and blame others when they don’t. They live in the past and continue doing things in the same way they did five years ago.
What to do: Be willing to adapt and embrace new ideas, and develop other talented people around you. Be part of a circle that outperforms you to push you to grow and learn more.
3. Living in the past
They miss exciting opportunities because they live in the past. They have lost their beginner’s mindset and are experts in outdated thinking and ways of doing things. They think they know it all and close themselves off to valuable advice. They are no longer learning and improving, just rehashing old patterns.
What to do: Things are changing so rapidly requiring you to learn just as rapidly. Find ways to implement as you learn.
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Deb McKoy is the Founder and Consultant at Peppergrain Ltd, London, UK. She began her career as a recording artist, achieving success in the UK national charts before going on to help businesses and individuals maximise their brand.