UK RAP: THE BIG WINNER IN THE DRAKE/PUSHA T BEEF #INDUSTRYTIPS

Life is a series of moments, and a single moment can change everything. A string of subliminals had been gathering attention long before Drake sent for Pusha T in the Duppy freestyle, but in a weird twist things escalated fast.… Continue Reading

New Renaissance: It Pays To Be A Master #IndustryTips

  Childish Gambino recently blew the world away with the release of the, ‘This Is America’, music video. Better known as Donald Glover, the actor/writer/singer/rapper, captivated global audiences with one of the most provocative pieces of visual art witnessed this… Continue Reading

What’s The Hidden Formula Behind Every Viral Marketing Campaign? #IndustryTips

  You can have the greatest product in the world, but if nobody knows it’s there it’s as good as non-existent. On the flipside the industry is full of examples of mediocre products that fly off the shelf. The difference,… Continue Reading